[the twisted truth] about cutting curls

by Jonathan, Level 4 Stylist Let’s face it, not all curls are created equal. But with 65% of the global population identifying as having a curl pattern, we need to start the conversation. What “type” of curl do I have? We’ve seen a shift in hair trends over the past year and clients are wondering:…

Jennifer’s Journey to Become a Hair Stylist

by Jennifer , Level 1 Stylist Hi! I’m Jennifer, and you may have recognized me assisting the talented stylists here at [salon] 718, but now I’m excited to announce that you’ll be seeing me behind the chair. My hair styling journey and career is just beginning! I am from Atlanta, GA where I graduated from…

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[718] Day a Success!

Thank you so much for making our first 718 Day on July 18 a success. It was such a lively event filled with great giveaways, styling tutorials and special performances by the Brooklynettes.  Special thanks to our brand partners: Kerastase, Pureology, Mizani and Olaplex for their generous samples and treatments. We also had two artists…

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Celebrate [718] Day

Salon 718 – launches 718 Day in Brooklyn, NY on JULY 18, 2021 Celebrate 7/18 at all four of the [salon]718 locations.  This coming Sunday July 18, [salon]718 will host a fun-filled day with special performances by the Brooklynettes while giving back to the Brooklyn communities.  The public is invited for complimentary styling tutorials, consultations and samplings…

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Scalp Health & Hair Loss

by Faith, Level 1 Stylist & Certified Hairloss Practioner A question I get a lot from my clients are what do you like most about cutting or coloring hair? Most of the time I’ll answer with I love getting lost in my haircuts and designing this customizable masterpiece that makes each client feel like their…

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[unmasked]

Once a year, we release a collection of hair and makeup looks to showcase who we are, as a team of creatives. This year, our location lead at Fort Greene, Christine, had something different to bring to the table. With our [unmasked] collection, we share our best selves— how we present ourselves when we feel…

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Take Your Salon Visit from Good to GREAT

So you have booked your hair appointment, maybe it’s been a while since you treated yourself to an in-salon experience? Our stylists are #hairforyou, we have been throughout this pandemic and will continue to be as the city opens up again. So how do you take your next salon visit from good to GREAT? We…

Sarah’s Journey to Become a Hairstylist

by Level 1 Stylist – Sarah Helloooooo Brooklyn! I’m Sarah, and you may have recognized me assisting the talented stylists here at [salon]718, but now I’m beyond excited to announce that you’ll be seeing me behind the chair! A little history of my hair career- I didn’t have one! I graduated from SUNY Cortland with…

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Embrace your Beautiful

by Ariana, Level 2 Stylist This past year has taught us what it means to truly slow down, listen and observe what is in front of us. Instead of keeping up with the latest hair trends we had to embrace what was happening naturally and that within itself is a trend. Whether that looked like…

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Welcome new stylist: Ariana

[salon]718 welcomes Ariana to the team as a Level 2 Stylist, booking at Fort Greene and Clinton Hill locations. This Brooklyn native Balayage Queen will make your hair your crowning glory. Ariana will paint your locks to perfection, creating perfect, glowing, and multifaceted highlights in a multitude of tones and depths. This new addition to…

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Daily News: The rescue America’s small businesses need

By MICHAELLA BLISSETT WILLIAMS, CEO LINK TO FULL ARTICLE As a small business owner, I welcomed the COVID emergency relief bill Congress approved in the waning days of 2020, a disastrous year for many of us working to keep our operations afloat and our employees on the payroll. Unfortunately, the rescue package falls far short of…

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2020 Inner City 100 Award

SALON 718 NAMED ONE OF NATION’S FASTEST-GROWING FIRMS IN UNDER-RESOURCED COMMUNITIES Salon 718 included in Initiative for a Competitive Inner City IC 100 Ranking (Brooklyn NY, December 8, 2020) – The Initiative for a Competitive Inner City (ICIC) announced that [salon]718 is a winner of the 2020 Inner City 100 (IC100) award which recognizes the…

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[salon]718 celebrates: Jonathan Kérastase Educator

[salon]718 celebrates as Jonathan, Level 3 Stylist, adds Kérastase Educator to his list of credentials. Jonathan joined [salon]718 in early 2014 as a junior stylist and quickly advanced through the intense training program becoming a lead stylist, educator and later on a Brand Ambassador for Kérastase. His intense passion for learning and education stems from…

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Salon hair science with Kérastase

Express treatments are increasing these days as an option for quick [and safe] salon services. Stress and styling can wreak havoc on the condition of our hair. One of my favorite express treatments is Kérastase Fusio Dose. This is a customizable treatment that targets your top concerns instantly! After the hair is cleansed this treatment is…

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Pureology Spotlight

By Katie & Aida, Pureology Artists & Level 3 Stylists It’s fall in the city, and with winter approaching our hair needs some serious hydration.  At [salon]718, we carry only the best products for our clients’ hair, and one of the amazing lines we carry is Pureology. If you haven’t tried Pureology, here are some…

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Hair Journey with Olaplex

by Jaclyn Chan, Level 2 Stylist & Olaplex Educator My hair journey began at a large salon on Long Island, NY which was compartmentalized, having us choose between cut and color. This would shape our career tracks and it certainly shaped mine. I chose to do cutting and style and spent the following 16 years…

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Modern Salon Feature: Beauty with Purpose

Read the Full Article Beauty with Purpose Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use. Pureology Professional Color Care has a new look, new packaging, and a streamlined portfolio Still…

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[salon]718 takes 2nd place in ICA Nouveau Contest

Congratulations to [salon]718 stylist: Juan for winning second in the Intercoiffure Nouveau-2020 Creative Cut Color and Texture Contest Intercoiffure America Canada Nouveau (ICAN) encourages young artists to expand their boundaries in their skills. This contest allows them to showcase their work to all of Intercoiffure America Canada on a national and international level. Entry is…

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Mask Up Hair Down

Salon 718 pledges $3,750 worth of salon vouchers for those impacted by COVID-19 Company extends gesture of kindness during the pandemic Brooklyn, NY August 3,  2020: With many people impacted by COVID-19, Salon 718 responds with hair salon vouchers for those in need and those individuals fostering COVID-19 support within their community.  From August 5-31,…

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Welcoming new stylist: Jaclyn

[level 2 stylist][calligraphy cut – gold level] [salon]718 welcomes new stylist Jaclyn to the team, currently booking at our [clinton hill] location on Myrtle Avenue. Jaclyn has been styling hair for over 15 years and has an intense passion to share her wealth of knowledge with other stylists. She has been trained under various master…

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Brooklyn on the Go [no dry menu]

We’ve come up with some fabulous no dry options for our guests who want to get in/out of the salon quickly and forego a blowdry. [fort greene] – suitable for curly & textured hair types, this quick style is big on the volume and allows your true texture to shine. [south oxford] – suitable for…

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Our Culture

By Christine, Level 3 Stylist Seven years ago, I literally stumbled upon a cute salon while walking my dog in downtown Brooklyn. The salon was closed, but as I peered inside, I noticed the hanging blowdryers and said, “That’s so different! This would be a cute place to work at. I wonder if they’re looking…

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Refresh & Relaxation & READINESS

by Alyssa, Level 2 Stylist The time away from the salon has allowed for some R&R; Refresh and reflection. As much as I’ve missed being behind the chair, I’ve really enjoyed my time home with my husband (Bryan, NY First Responder), as many of you know I am a newlywed! When this whole pandemic started,…

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Spectrum News Feature

Brooklyn Salon CEO is Creating At-Home Custom Coloring Kits For Her Clients By Angi Gonzalez BrooklynPUBLISHED 2:53 PM ET May. 22, 2020 Read the Full Article Brooklyn based stylist Michaella Blissett-Williams has gone back to her “roots”. After opening four [salon]718 locations in Brooklyn over the last eight years, she’s back to where she started caring for…

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Striving + Thriving Through Tech

by Kyra Rackley “The new norm” seems to be the trending topic across all conversations. It’s especially essential for small businesses as they plan and prepare how to navigate going forward. Thoughts around “how to increase sales” and “business expansion” have since taken a back seat to “where do we go from here” and “how…

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Vivid At Home Color Kits

by Sachi Level 2 Stylist Whether you have rainbow, pastel, or bold colored hair, by this time you’re due for a refresh.  Anyone that is part of the “Unicorn” hair team knows… faded hair is NOT IT.  That is why [salon]718 has come out with not only a single process kit and a gloss/toner kit,…

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The Social Distancing Challenge

How does an extroverted team of creative individuals stay busy and connected during the COVID-19 pandemic? At [salon]718 we have been busy- using this time away from the salon to not only build on our skills through continued education, we’ve been challenging our team in fun ways with TikTok challenges and utilizing Zoom to stay…

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Get #ZoomMeeting Ready

By Anechy Spaddy resident Makeup Artist at [salon]718 Who else’s sleep schedule isn’t what it used to be? I know mine isn’t! I wanted to share a quick step by step to a refresh before the next Zoom meeting (or date!) on your schedule. Remember to always start with a clean face. Moisturizer is key,…

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We are Hair for You

Although your hair may rank low on your list of worries, we would like our clients to know we are hair for you! So before you take to the box dye or the scissors for #quarantinehair, please read on! We have developed three At Home Color Kits available for purchase: a regular single process color…

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Brooklyn Strong

a note from CEO Michaella Williams Blissett No words are adequate to express our deep admiration and gratitude to our first responders, essential workers, and their families. We are living through a very challenging moment in time, and while we are practicing social distancing, our first responders and essential workers cannot. The call to duty…

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Learning Resources & Activities For Kids

Social distance doesn’t have to put a damper on your child’s learning. Here are some suggestions for fun & educational online resources to help children explore and learn while they are at home during the COVID-19 pandemic. SwitchZoo Animal Games: Kids make new animals by switching their parts. Switch Zoo has 142 species, and the website…

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Explore The World From Home

#quarentertainment Get ready to tour the world from the safety of your home during the COVID-19 pandemic. We are sharing a plethora of resources to keep you entertained while socially distanced. Come travel virtually with us! Zoos and National Parks: San Diego Zoo Kids: Experience the zoo in a new way using a variety of online…