Pureology Spotlight

By Katie & Aida, Pureology Artists & Level 3 Stylists

It’s fall in the city, and with winter approaching our hair needs some serious hydration.  At [salon]718, we carry only the best products for our clients’ hair, and one of the amazing lines we carry is Pureology.

If you haven’t tried Pureology, here are some of the reasons why Pureology is the line for you and your quarantined hair. Pureology shampoos, conditions, and styling products all contain the AntiFade Complex, which is an ingredient derived from sunflowers that give UVA/UVB protection from the sun. Meaning your natural hair color and salon color will be protected at all times from the sun’s harmful rays. Pureology is vegan; they don’t test on animals and are paraben and sulfate-free to help further protect your hair.

Another AMAZING quality of Pureology is it’s concentrated, which means you’re not spending your money on a bottle of shampoos or condition filled with water. Pureology has plant-based extracts, and each bottle contains 70 shampoos and conditions per bottle.

If this wasn’t enough to turn you into a Pureology fan, their styling products also contain heat protectants, so you never have to wonder if you forgot to apply your heat protectant.

Pureology has shampoos, conditioners, and styling products to meet all your hair needs.  Here are some of our top recommendations for your time in quarantine to keep your hair in top shape.

Hydrate shampoo and conditioner is designed to deeply hydrate normal to thick color-treated hair while providing touchable softness.  Hydrate Sheer Shampoo and conditioner is for your fine color-treated hair. It is silicone-free for lightweight hydration.

Smooth Perfection Shampoo and Conditioner -Now that we are entering the colder months, the struggle for hydration comes with it. Smooth perfection shampoo and conditioner provides lasting control agents frizz and overall smoothness with intense hydration.

Strength Cure Blonde Shampoo and Conditioner -This is for blondes and even brunettes that have some lighter pieces throughout their hair that are looking to eliminate brassiness. Its a luxurious lather purple shampoo and creamy purple conditioner that fortifies brassy hair.

Pureology Pure Volume Shampoo and conditioner enhances volume and restores movement to flat, fine color-treated hair. This shampoo and conditioner contains Wheat Protein and Eucalyptus Leaf Extract along with Pureology’s patented Antifade Complex to protect you hair color. With these products your hair will have beautiful fullness, effortless movement and color protection. 

A lot of us now days have been spending less time styling our hair, but that doesn’t mean we forget about product use altogether. Color Fanatic Leave-In Spray has 21 benefits. Including moisturizes, parched hair instantly detangles, prevents split ends, protects against heat, and external aggressors. Also, controls frizz and add shine. For anyone looking for a more added beachy texture to the hair, we have Beach Waves Sugar Spray. This spray adds texture and gives a more tousled look. A little fun fact about this product if you’re looking for a bit of volume in your hair, you can spray a little of this on the roots area.

Pureology bottles are made from 95% post-recycled plastics. If you’re already a Pureology lover, you’ll be excited to see our new packaging on our shampoo, conditioner, and styling product bottles, along with new fragrances and the new tops to prevent leaking.

Shop the Pureology line online or in salon – better yet – book an appointment today for an indulgent mask along with your haircut or color service.