Our MottoInclusive Beauty

At [salon]718 we want your visit to feel like you’re hanging out in a chill friend’s living room. The music is just loud enough, the vibe is relaxed, and you leave feeling like the best version of yourself — the version with awesome hair.

With our strict ‘no judgement’ policy, we aim to create an environment where you can feel comfortable being yourself and are free to explore your personal style. We believe that every hair is different, unique and deserves specific treatment and care. Each person can express their individuality and be empowered with a strong and confident hairstyle to enjoy life beautifully, every day.

And it’s this philosophy that lies at the heart of the [salon]718 experience.


Michaella Blissett Williams is the visionary behind [salon]718. The need for a Brooklyn upscale hair salon was evident by the mid-2000s, and Michaella responded. Started in the basement of her brownstone in Brooklyn as a two-chair studio, [salon]718 quickly expanded into 6 locations and is still growing.

Michaella is driven by her connection to diverse and eclectic Brooklyn; no wonder this city within a city has become the heart of [salon]718. Being an avid learner, Michaella promotes growth and education with her team. She’s a Goldman Sachs 10000 Small Business alumnus & is currently a protégé of their co-mentoring program with Bloomberg. The senior-level Goldman Sachs and Bloomberg advisors have further filtered Michaella’s vision into operational execution to grow [salon]718 in the future.

“We aspire to be experts & educators within our industry and spread the message that beauty is inclusive.”

Michaella New

Our History

Our promise

We promise to create a [community] filled with integrity and trust, [inclusive] of all beauty.

Meet our Stylists

Get to know our awesomely talented team of hair artists before you book. You might find a kindred spirit!
Meet the team


Our passion for hair is only matched by our love of peope. Find out why our clients love us!
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